About File Formats
The importance of high resolution file formats
You will be supplied with high resolution files that can be reduced or enlarged without the loss of image quality. You will not have reproduction issues and will not be subject to additional design costs to edit or fix your design files. 300 dpi file formats are standard formats we supply to all our clients. Some other logo design companies supply 72 dpi file formats which are fine for web use but can not be used for any other reproduction.
CMYK:
A colour mode made up of cyan (C), magenta (M), yellow (Y), and black (K) that produces true blacks and a wide tonal range. In the CMYK colour mode, colour values are expressed as percentages; therefore, a value of 100 for an ink means that it is applied at full saturation.
True Type Fonts:
The fonts that are printed as vectors or bitmaps, depending on the capabilities of your printer. True Type fonts are printed the way they appear on the screen and can be resized to any height.
- Adobe Illustrator (AI)
- Vector format that can be used to edit the logo (color, size, text) without losing any quality in the image. This is mostly used for printing.
- Adobe Photoshop (PSD)
- Corel Draw (CDR)
- Vector format that can be used just like the Adobe Illustrator file format.
- Encapsulated Postscript (EPS)
- Vector format that can be used just like the Adobe Illustrator file format. Can also be used for embroidery.
- TIFF
- Common format used for easier file storage for printing
- JPG
- Used mostly to insert for web purposes (websites, e-mail signatures, social media)
- GIF
- A lossless format for image files that supports both animated and static images
- Bitmap (BMP)
- Common format used for easier file storage for printing.
- PCX (similar to GIF/JPG file)
- Used for printing and sometimes for editing the image as well
- Used for printing and sometimes for editing the image as well
- PNG
- Similar use as the JPG but with a transparent background
All final design files above can be used for Mac and / or PC. We also can supply you with the exact colour codes.
We supply you with the high resolution master vector files that can be used for any type of reproduction.